IMC approach to branding Localbrand.

IMC approach to branding Localbrand.

LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of...

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書目詳細資料
Main Authors:	Lin, Esther Peishi., Huang, Yingying., Glass, Georgiana., Guo, Yi Xian.
其他作者:	Lee, Chun Wah
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
在線閱讀:	http://hdl.handle.net/10356/1103
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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