The adaptation of IMC principles to local small retail businesses for their own use.

The adaptation of IMC principles to local small retail businesses for their own use.

This research paper presents an analysis of how the principles and tools of Integrated Marketing Communications (IMC) can be adapted for use by the local small retail businesses in Singapore. It first introduces the reader to how IMC evolved and its definition. IMC begins with having an understandin...

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書目詳細資料
Main Authors:	Goh, Cheng Cheng., Choo, Suzanne Shen Li.
其他作者:	Wee Kim Wee School of Communication and Information
格式:	Final Year Project
語言:	English
出版:	2009
主題:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
在線閱讀:	http://hdl.handle.net/10356/14770
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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