Performance measures of marketing efforts in the manufacturing and service industries (retailing and banking)
The purpose of this research is to let the reader gain a better understanding of performance measures of marketing efforts in the manufacturing and service industries, specifically the retailing and banking industries. Though marketing has evolved to become an increasingly important factor to su...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/63665 |
| 標簽: |
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| 機構: | Nanyang Technological University |
| 語言: | English |