Exploring hedonic purchase behaviors : essays on impulse buying behaviour

Exploring hedonic purchase behaviors : essays on impulse buying behaviour

A central question in consumer research is how consumers make purchase decisions. Prior research has highlighted a need to explore the relationships between scales representing different forms of purchase behavior to yield insights into the structure of purchase-related personality traits and help u...

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書目詳細資料
主要作者:	Piyush, Sharma
其他作者:	Roger Marshall
格式:	Theses and Dissertations
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	https://hdl.handle.net/10356/7717
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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