Consumer preferences in air travel : an application of conjoint analysis.

• Main Authors: Leoh, Chay Hoon., Leow, Isabelle Hui Fen., Tee, Hwee Teng.
• 其他作者: Xu, Gang
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/8700

Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers wit...