Integrated marketing communications strategy for brand building : Aspial Corporation Limited

This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.

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書目詳細資料
Main Authors:	Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling
其他作者:	Lee, Chun Wah
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
在線閱讀:	http://hdl.handle.net/10356/999
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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