BreadTalk: Continuous innovation to keep the brand fresh
The case is set in December 2012, and starts off with Joyce Koh, Senior Vice President of Brand Development at BreadTalk, contemplating the company’s future brand strategy. The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, which consisted of eight different brands that w...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/145 https://cmp.smu.edu.sg/case/1871 |
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| Institution: | Singapore Management University |
| Language: | English |