Popular Bookstore: Evolving into an omni-channel retailer

Popular Bookstore: Evolving into an omni-channel retailer

In 2020, amid the coronavirus pandemic, Chou Cheng Ngok, CEO of Popular Holdings Limited, a local multiproduct bookstore in Singapore, wanted to develop an omni-channel retail strategy to make up for the loss of foot traffic at the store. The book industry was already changing rapidly due to digitis...

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書目詳細資料
Main Authors:	DA SILVA, Geoffrey, Chan, Chi Wei
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2021
主題:	E-commerce Omni-channel Brick and mortar Consumer behaviour E-Commerce Marketing
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/383 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0017%20%5BPopular%5D/SMU-21-0017%20%5BPopular%5D.pdf?CT=1635497014390&OR=ItemsView
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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