THE INFLUENCE OF ELEMENTS IN BRAND STORY TOWARDS CUSTOMER PURCHASE INTENTION THROUGH NARRATIVE ENGAGEMENT IN INDONESIA
Fashion industry has a global estimation of around US$2.4 trillion, which makes it one of the world's largest economies and attracts many entrepreneurs to enter this industry. In Indonesia, there are more than one million fashion businesses and the number keeps increasing that makes this indust...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40993 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
