PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE: KYAK WEAR)

PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE: KYAK WEAR)

Indonesia’s fashion and lifestyle are currently getting more exposed to local consumers since the products works in term of quality that are not inferior and have potential to compete in international market. In addition, this state is effected the consumers who want to show their own personal style...

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Bibliographic Details
Main Author:	Rahayu, Dwitianti
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/43647
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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