PROPOSED OMNICHANNEL MARKETING STRATEGY TO ENHANCE BRAND AWARENESS IN A NEW MARKET (A CASE STUDY OF ZINUS)
Zinus, No.1 online mattress company in U.S, with its innovative technology offering and focus on e-commerce, the company has enjoyed high sales growth since 2014 and continues to expand rapidly along with the e-commerce market. Zinus not only set its production site in Indonesia, it now aims to expa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47049 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |