FACTORS INFLUENCING CONSUMER PURCHASE INTENTION TOWARDS SLOW FASHION PRODUCTS IN BANDUNG

Fashion industry has contributed 20 percent of the world’s wastewater that carried million tons of synthetic microfibers. The increase of fashion waste in landfills caused by the increasing consumption of fashion products that supported by fast fashion trend. Fast fashion is all about high speed...

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Bibliographic Details
Main Author: Amira Nurryda Lathifan, Shafa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/49603
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Institution: Institut Teknologi Bandung
Language: Indonesia

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