EXPLORING THE INFLUENCE OF PROMOTION, POSITIVE EMOTION, AND PSYCHOLOGICAL DISTANCE TO ONLINE IMPULSIVE BUYING BEHAVIOR IN INDONESIA
Technology based era has brought market into higher level competition, online shopping has set the new standard for customer-marketer transaction. The amount of user that relies shopping using online methods has significantly increased around the world. Prior study held in developed country has resu...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52323 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |