PROPOSED MARKETING STRATEGY USING BRAND AWARENESS LEADING TO SALES INCREMENT OF GIMAP INDONESIA
GIMAP is a consumer electronics retailer which is one of the official resellers of Apple products in Indonesia. Currently GIMAP has three sales channels, one of which is through the website. Based on the results of interviews with Internal GIMAP, it is known that the achievement of GIMAP Website sal...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65090 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |