HOW CUSTOMER EXPERIENCE OF ALLO BANK FESTIVAL INFLUENCES CUSTOMER LOYALTY
Allo Bank Festival, a 3 day music festival held by Allo Bank on the 20th to 22nd of May in Jakarta which stars a few major Indonesian musicians and famous K-Pop groups. Allo Bank Indonesia, a digital bank under CT Corp, created this festival for its grand launch. By utilizing Indonesian K-Pop fans&#...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77295 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |