CUSTOMER RETENTION STRATEGY PLANNING FOR PERSONAFIC FOR MEN

Personafic for Men is a skincare brand that exclusively offers skincare products for men. Personafic was established in January 2022 with its target market being men aged 18-34 who have a special focus on their facial condition and are based in Indonesia. From transaction data, it can be observed...

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Bibliographic Details
Main Author: Syarihna, Rezkita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77849
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Institution: Institut Teknologi Bandung
Language: Indonesia

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