THE ANALYSIS OF RESTAURANT SERVING QUALITY WITH SERVQUAL (SERVICE QUALITY) DIMENSION USING IPA METHOD (CASE STUDY: KEDAI BANG BEN)
Kedai Bang Ben is still struggling to hit their revenue target. The restaurant has already done several marketing campaigns, introduced new menus, and improved facilities to boost its revenue, but it is still unsuccessful. This research aims to investigate the service quality in Kedai Bang Ben...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79856 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |