INFLUENCE OF BEAUTY MICRO-INFLUENCER TOWARDS INDONESIAN PURCHASE INTENTION OF SKINCARE PRODUCTS
The Indonesian skincare industry has seen robust growth, with revenue reaching $2.06 billion in 2023 and projected to continue rising. This surge is accompanied by increased market competition, marked by a significant influx of new brands. Consumers face challenges in brand selection, often influenc...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83407 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
