THE IMPACT OF FACTORS IN THE FOOD AND BEVERAGE BUSINESSES OF LUXURY FASHION BRANDS ON CUSTOMER LOYALTY AND RETENTION

As businesses grow in the modern era, luxury fashion brands are becoming more than what they were. Many luxury fashion brands have taken the decision to branch out to the food and beverage industry, building restaurants and cafes all around the world. From brands such as Louis Vuitton, Dior, and mor...

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Bibliographic Details
Main Author: Fayola Irawan, Valerie
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85604
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Institution: Institut Teknologi Bandung
Language: Indonesia

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