Testing the influence of ratings, comments and information quality on online buying intention of consumers in Vietnam Ecommerce Market

Testing the influence of ratings, comments and information quality on online buying intention of consumers in Vietnam Ecommerce Market

Online business offers many opportunities for shoppers because of the variety of choices and competition of sellers. The purpose of this paper is to test the interactions that affect online buying intention in Vietnam.

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書目詳細資料
主要作者:	Nguyen, Thanh Hien
其他作者:	ĐHQGHN - Khoa Quốc tế
格式:	Final Year Project
語言:	English
出版:	H. : ĐHQGHN 2020
主題:	Ecommerce market Information quality Buying intention of consumers
在線閱讀:	http://repository.vnu.edu.vn/handle/VNU_123/97872
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Vietnam National University, Hanoi
語言:	English

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