Effects of product reviews on purchase intention : online shopping from a presence perspective.

Effects of product reviews on purchase intention : online shopping from a presence perspective.

Business-to-consumer (B2C) online retailing is becoming more and more popular among Chinese consumers. With the rise of online fraud, there is an increasing need for consumers to reduce the potential risks with online purchase. Research shows that consumer product reviews (CPRs), as a form of electr...

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書目詳細資料
主要作者:	He, Xiaoyu.
其他作者:	Hao Xiaoming
格式:	Theses and Dissertations
語言:	English
出版:	2013
主題:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
在線閱讀:	http://hdl.handle.net/10356/54846
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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