Assessing the Impact of Recommendation Agents on On-line Consumer Unplanned Purchase Behavior

• Main Authors: HOSTLER, R. Eric, YOON, Victoria Y., GUO, Zhiling, GUIMARAES, Tor, FORGIONNE, Guisseppi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Recommendation agent; Consumer purchase; Unplanned purchase; Online consumer behavior; E-commerce; Website user satisfaction; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1859; https://ink.library.smu.edu.sg/context/sis_research/article/2858/viewcontent/RecAgentsunplannedpurchasebehavior.pdf
• Institution: Singapore Management University

Recommendation agents (RAs) have been used by many Internet businesses such as Amazon and Netflix. However, few authors have studied how consumer behavior is affected by those that make suggestions to online consumers based on their recent shopping behavior. Fewer still have examined the role that R...