ANALYSIS OF CUSTOMER LOYALTY PROGRAM: THE CASE STUDY OF MYPERTAMINA, 2018
In the concept of relationship marketing, maintaining close relationships with customers is the main determinant for creating customer loyalty to the company. The case study that used in this study is the Pertamina gas station retail business. As the marketleader in the Indonesian fuel retail indust...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35722 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |