THE EFFECT OF PERCEIVED DISTANCE ON PURCHASE INTENTION: A CASE STUDY OF E-COMMERCE IN INDONESIA
During this Covid-19 pandemic, there is a surge in e-commerce and the increasing number of ecommerce deliveries in 10 years to 8 weeks. The number of e-commerce users in Indonesia is expected to 219.7 million people by 2024. Gross merchandise value (GMV) in Indonesia r...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53037 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |