PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION OF MANDALIKA TOUR DESTINATION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO
ourism is a combination of entertainment and nature offered by an area. The growth of tourism industry has been rapidly increased since 2017. The growth of tourism is proven by the increased amount of foreign tourist visit to Indonesia. Anticipating the continually growth of tourist amount, Indo...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53092 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |