PROPOSED CUSTOMER-BASED BRAND EQUITY (CBBE) STRATEGY TO ESTABLISH BRAND AWARENESS AND BRAND IMAGE OF RAIL EXPRESS

Indonesia memiliki biaya logistik terbesar se-Asia dengan angka 24% dari produk domestik bruto. Kereta api merupakan salah satu moda transportasi yang tidak hanya memiliki biaya murah namun juga minim risiko keterlambatan dan kecelakaan. PT Kereta Api Indonesia (KAI) sebagai penyedia jasa kereta...

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Bibliographic Details
Main Author:	Aulia Rahman, Fahmi
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53106
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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