THE IMPACT OF SOCIAL MEDIA INFLUENCERS REVIEWS ON WOMEN’S PURCHASE INTENTION OF BEAUTY PRODUCTS

THE IMPACT OF SOCIAL MEDIA INFLUENCERS REVIEWS ON WOMEN’S PURCHASE INTENTION OF BEAUTY PRODUCTS

The advancement of technology facilitates social media users to generate beauty related content such as review videos. These users are commonly called beauty vloggers. This study aims to understand how Indonesian beauty vlogger’s reviews affect women’s intention to buy the products being reviewed in...

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Bibliographic Details
Main Author: Kezia Esther, Debora
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64397
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Institution: Institut Teknologi Bandung
Language: Indonesia

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