STUDYING THE IMPACT OF SOCIAL MEDIA MARKETING ATTRIBUTES ON THE PURCHASE INTENTION OF INDONESIAâS LOCAL BEAUTY LINE
The COVID-19 pandemic has severely affected many industries and is deemed to be a major influence on the change in business practices. With the large-scale social restrictions imposed in Indonesia, the local beauty industry needs to restructure its strategy due to the absence of in-store try on. Man...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68262 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
