PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION OF SLICED TOBACCO FOR PT. TARU MARTANI 1918

Tobacco is a leading agricultural commodity in Indonesia. So that it can improve the national economy and improve the welfare of local farmers. Cigarette consumers in Indonesia are very high because people in Indonesia have a smoking culture that has been passed down from generation to generation...

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Bibliographic Details
Main Author:	Anjani, Mega
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/76028
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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