DETERMINING CUSTOMER SEGMENTATION BASED ON RFM & DEMOGRAPHIC VARIABLE USING CLUSTERING TECHNIQUE ANALYSIS TO INCREASE PT X'S CUSTOMER RETENTION
PT X is an MSME that’s focused on fashion products. Initially, sales of PT X's products were only done online, through the website, social media, and e-commerce. As the business grew, PT X decided to sell the products offline by opening a shop. However, it was found that the customer retention...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79604 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |