BRAND IMAGE IN INFLUENCING INSTAGRAM SHOPPING INTENTION OF NOTEBOOK PRODUCT: THE CASE OF KUTULIS KATA
In Indonesia, nowadays people are often looking for online shopping accounts on Instagram. Instagram has become the most popular social media in a worldwide. Its function is partially changed into marketing purposes for most business. In addition, mostly Indonesia’s local brand is used Instagram as...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80517 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
