UNLOCKING LOYALTY BEYOND CONNECTIVITY: A CUSTOMER-CENTRIC APPROACH THROUGH B2B CUSTOMER EXPERIENCE MANAGEMENT IN THE DIGITAL TELCO COMPANY

UNLOCKING LOYALTY BEYOND CONNECTIVITY: A CUSTOMER-CENTRIC APPROACH THROUGH B2B CUSTOMER EXPERIENCE MANAGEMENT IN THE DIGITAL TELCO COMPANY

One of the most concerning problems facing the telecommunications sector is poor service experiences. The telco sector faces challenges related to low customer satisfaction and high customer churn, which can negatively impact business profitability. This research aims to investigate the pain points...

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Bibliographic Details
Main Author:	Karamina Alifah, Shafira
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/83363
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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