An integrated marketing communications campaign for Cebu Pacific
How does a market leader survive a pandemic and plan for what’s ahead despite all the uncertainties that plague it on a daily basis? How may a brand strategize when most of historical data prove to be barely useful for predicting demand in a time of drastically-changing consumer behavior and shared...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6253 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13313/viewcontent/Obra_Kristina_11772298_IMC_for_Cebu_Pacific_2_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |