CDAU promotional campaign.

• Main Authors: Chew, Pamela Siew Kim., Hui, Clio Nai Sum., Lee, Hui Shan., Li, Muyun.
• 其他作者: Lee, Chun Wah
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/1163

Having started fairly recently in April 2006, not many people have heard of the Civil Defence Auxiliary Unit (CDAU), the uniformed voluntary arm of the Singapore Civil Defence Force (SCDF). Increasing the target audience’s awareness of the auxiliary unit, their interest and their desire to voluntee...