Make the cut : a communication campaign that promotes using fashion to combat textile waste

• Main Authors: Cheo, Peijun, Lim, Li Zhen, Ong, Lynette, Lim, Vanessa
• Other Authors: Chung Myojung
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/69922
• Institution: Nanyang Technological University

Make The Cut is the first communication campaign in Singapore that addresses the issue of textile waste using a fashion-centric framework. It aims to educate and motivate Singaporean females age 18 to 25 to maximise the use of clothes through green consumerism activities — restyling and repurposing...