Paris Baguette: Quintessentially French with love from Korea

Paris Baguette: Quintessentially French with love from Korea

This case is set in February 2016, when Paris Baguette (PB) has just been declared the winner at the, touted as the most prestigious baking competition in the world held each year in Paris. PB had started operations in 1945 with a small bakery in North Korea. By 2014, it boasted of 3,200 outlets in...

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書目詳細資料
Main Authors:	HAN, Jin K., BHARDWAJ, Sheetal, JOSHI, Havovi, SOHN, Yong Seok
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2018
主題:	International strategy market expansion glocalisation brand differentiation competitive advantage marketing mix Entrepreneurial and Small Business Operations Marketing
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/206 https://cmp.smu.edu.sg/case/3501
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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