Kobe influencer marketing: Building brand awareness via social media
In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing Influencer Marketing services) had a challenging task ahead of her. Her company was preparing for a campaign to build brand awareness of Jia Jia herbal tea amongst millennial consumers in Singapore. At K...
Saved in:
Main Authors: | LUI, Patricia, BHATTACHARYA, Lipika |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2020
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/284 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0037%20%5BKobe%5D/SMU-19-0037%5BKobe%5D.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Kobe influencer marketing: Using social media to promote a herbal tea brand
by: Lui, Patricia, et al.
Published: (2021) -
August Berg: Promoting an accessible luxury watch via social media
by: LUI, Patricia, et al.
Published: (2021) -
DMK: Rebranding a footwear brand to connect with millennials and Gen Z
by: LUI, Patricia, et al.
Published: (2023) -
5 ways to boost your business through influencer marketing
by: LUI, Patricia
Published: (2020) -
WHEN PERSONAL INFLUENCE AND STATE MESSAGING CONVERGE: AFFECTIVE GOVERNANCE THROUGH YOUTH CONTENT CREATION
by: TAN ING KIAT MATTHEW
Published: (2024)