On self-selection biases in online product reviews
Online product reviews help consumers infer product quality, and the mean (average) rating is often used as a proxy for product quality. However, two self-selection biases, acquisition bias (mostly consumers with a favorable predisposition acquire a product and hence write a product review) and unde...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/8012 https://ink.library.smu.edu.sg/context/sis_research/article/9015/viewcontent/06_13197_ra_hupavlou_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |