THE IMPACT OF 4Ps MARKETING MIX ELEMENTS ON PURCHASE INTENTION AND LOYALTY (STUDY OF HEALTHY CATERING BUSINESS)
Increasing healthy lifestyle, the need to eat healthy food also increases. The increasing for healthy food makes opportunities for healthy catering businesses. Fitmeal_id is one of the new healthy catering. Fitmeal_id has not implemented the right marketing mix. To maximize the marketing mix concept...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41377 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |