ANALYZING FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOR OF GENERATION Z TOWARD SECOND-HAND APPAREL IN INDONESIA
Second hand apparel has become a trend that gradually continues to participate in the development of the fashion industry. Moreover, this trend extends the life cycle of clothes and changes the behavior of shoppers, especially younger customers. Younger generations as target consumers have the mot...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61097 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
