THE EFFECT OF LIVE STREAMING FEATURE ON THE E-COMMERCE PLATFORMS TOWARDS CUSTOMERS’ PURCHASE DECISIONS IN INDONESIA

COVID-19 outbreak affected the whole world. Many businesses can not open their shop offline because of the new implementation of the control policies. Even though the pandemic has disrupted almost all business sectors, it has positively impacted the e-commerce business. The total e-commerce ind...

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Bibliographic Details
Main Author: Sani Addison, Chelsea
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67456
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Institution: Institut Teknologi Bandung
Language: Indonesia

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