THE EFFECT OF LIVE STREAMING FEATURE ON THE E-COMMERCE PLATFORMS TOWARDS CUSTOMERSâ PURCHASE DECISIONS IN INDONESIA
COVID-19 outbreak affected the whole world. Many businesses can not open their shop offline because of the new implementation of the control policies. Even though the pandemic has disrupted almost all business sectors, it has positively impacted the e-commerce business. The total e-commerce ind...
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Main Author: | Sani Addison, Chelsea |
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/67456 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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