SENSORY BRANDING : MUSIC DOMINANCE AS ENHANCEMENT OF BRAND IMAGE AND CUSTOMERS POSITIVE ATTITUDE ON COSMETICS COMMERCIAL VIDEO
The development of internet as the information and entertainment source has created major change in business nowadays, not to mention in cosmetics industry. Many cosmetics industry start to invest more to the development of interesting and effective video advertisement. One of the way they recently...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72286 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
