THE IMPACT OF SUSTAINABLE BANKING PRACTICES ON GENERATION Z PURCHASE INTENTION
Sustainable finance practices are gaining prominence in the global banking industry, leading to a shift towards green or sustainable banking. Banks are leading in promoting sustainable practices, transitioning to low-carbon economies, managing environmental risks, and ensuring long-term financ...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79923 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |