MARKETING STRATEGY USING NEW WAVE MARKETING APPROACH TO INCREASE CUSTOMER LOYALTY IN CEMENT INDUSTRY (DYNAMIX CASE)
Cement Industry is becoming more dynamic; a decade ago, market conditions were still very ideal, with demand and production in balance, but the presence of new entrants tightened competition, forcing Dynamix to survive in the face of an attack from low-cost cement products. This study was cond...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84030 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |