UNDERSTANDING CONSUMER BEHAVIOR IN ONLINE EDUCATION: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE PAID COURSE
The revolution of technology has significantly influenced educational methodologies, leading to a in the popularity of online learning platforms. The lockdown of COVID-19 from 2019 to 2021, as well as the large number of workers in Indonesia, are other factors contributing to the increased use of on...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/85826 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |