An integrated marketing communications campaign for Ekotek
This Integrated Marketing Communications Plan was developed with the primary objective of increasing awareness for the Ekotek line of products with special focus on the Ekophone Sage. As a new entrant to the highly cluttered category of Smartphones, Ekotek needs to establish a sound positioning for...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4932 |
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| Institution: | De La Salle University |
| Language: | English |