The real reunion : an integrated campaign to strengthen family bonds through meals.

• Main Authors: Chen, Zhihui, Lim, Desmond Hiok Hwee, Tan, Nian Shun, Toh, Yew Zhen
• Other Authors: Yeoh Kok Cheow
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/59597
• Institution: Nanyang Technological University

The Real Reunion is an integrated social communication campaign led by four final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information. Targeted at youth aged 18 to 25, the campaign seeks to leverage on family reunion dinner to bond families and im...