PROPOSED CUSTOMER EXPERIENCE STRATEGY TO INCREASE CASHLESS PAYMENT AT GAS STATIONS IN BANDUNG CITY
Telkom has been assigned by Pertamina to provide digital payment service at gas station and create positive experience as such customers could change their behavior from cash payment to cashless payment, and in turn taking part for the success of Government's program in the Gerakan Nasional Non...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/56867 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
