THE IMPACT OF INSTAGRAM ADVERTISEMENT ON WOMENâ€™S PURCHASE INTENTION TOWARD FASHION PRODUCTS

THE IMPACT OF INSTAGRAM ADVERTISEMENT ON WOMENâS PURCHASE INTENTION TOWARD FASHION PRODUCTS

Nowadays, social media platforms are an effective way to market an online shop. One of the very popular social media platforms is Instagram. Jobatika is an online local clothing brand in Bandung that makes custom batik clothes. Lately, Jobatika’s owner feels that the company has stuck and only rev...

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Bibliographic Details
Main Author:	Yahya Miharja, Denise
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/67166
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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