THE EFFECT OF CUSTOMER SATISFACTION AND CUSTOMER TRUST TOWARDS CUSTOMER LOYALTY: A STUDY ON STARBUCKS CARD USERS
The Starbucks card is a component of a plan to raise customer lifetime value (LTV), which is the anticipated revenue generated by customers over the course of their lifetimes at a specific brand or business. The purpose of this study is to ascertain the true level of customer pleasure and trust when...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77659 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |